In the first half of 2025, the sales volume of 1.355 million vehicles set a nearly 8-year high for Changan Automobile. This number is enough to give the industry a cold breath. Because this is equivalent to 7500 Changan cars driving globally every day, with one car owner choosing this brand every 11 seconds.
But what is even more curious is that in the current fierce price war of new energy and the accelerated rebound of foreign brands, when the industry believes that the vitality of state-owned enterprises is not as strong as that of private enterprises, why does Changan Automobile run against the trend?
The answer is hidden in three more astonishing numbers: 450000 new energy vehicles were sold, a year-on-year increase of 48.8%, equivalent to the total sales of three leading new energy brands in six months; Changan plans to establish 20 overseas factories globally, with 9 already built and put into operation, and a presence in over 100 countries' markets; What's even crazier is research and development, producing 19 patents every day, with 70% of the 20000 global patents being invention patents.
This kind of research and development speed has amazed peers and made them exclaim 'I don't understand'. But in fact, Changan Automobile's transformation from a traditional car company to an intelligent low-carbon transportation technology company is more thorough than people imagine. The Deep Blue S09 subverts SUV perception with its 3.7m ultra large space, the Qiyuan Q07 breaks the plug-in hybrid boundary with a range of 1400km, and the Avita 06 tears open the market gap with its 200000 level full blood intelligent driving.
As the solid-state battery prototype is about to debut and nine new cars are launched in the European market, Changan Automobile is rewriting the rules of the game. Behind these popular products and rewritten rules is an invisible web woven by the three major plans of "Shangri La", "Beidou Tianzhu 2.0", and "Hai Na Bai Chuan".
When traditional car companies are still struggling with the pace of transformation, Changan has already proven with sales that the key to this change is never whether or not to transform, but how to transform quickly and steadily. What we need to discuss is whether its outbreak was a stroke of luck or the beginning of Chinese cars rewriting the global landscape? The underlying logic of Chang'an's transformation is more worthy of in-depth investigation than sales figures.
Strategic Breakthrough from Scale Competition to Ecological Game
The competition in the traditional automotive industry was once a scale competition centered on production capacity and sales volume. But in Changan Automobile's strategic blueprint, this competition has already turned to a moat battle centered on technological barriers.
In the field of new energy, Shangri La plans to promote Chang'an's "dual track breakthrough". In the protracted battle of new energy, Changan Automobile's strategy can be regarded as a model of balancing long and short. For the long-term future, it has bet on solid-state batteries with technological innovation significance, and the results are also clear: the functional prototype car that will be launched at the end of 2025 has entered the countdown to industrialization.
In the current market competition, the implementation of super range extender and plug-in hybrid technology is very practical. The Huawei Qiankun Intelligent Driving 3.3 system equipped on the Deep Blue S09, combined with Super Range Extension 2.0 technology, achieves seamless switching between "short distance electricity consumption and long-distance fuel consumption". The 1400km comprehensive range of Qiyuan Q07 has surpassed most models in the same class, with fuel consumption reduced to 3.94L per 100 kilometers and operating costs reaching the level of compact plug-in hybrid SUVs. This "downgrade blow" has enabled it to top the list of new energy mid size SUVs under 250000 yuan for three consecutive weeks after its launch, with cumulative deliveries exceeding 20000 units.
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